It is, rather, an all-encompassing way of life. Perhaps that is because it looks too much like western advertising from the 1950s – and we have learnt to be suspicious of perfect little worlds that are a single purchase away.Ĭapitalist Realism isn’t just an art movement, although it is that too, with advertising being its high art. When we look at Socialist Realism today we see it as all too obviously propaganda. Socialist Realism was pointedly ideological, and the point was to create images of healthy and vibrant people doing whatever it took to make that better world. It was conceived as a means to create a new kind of human – often called the new man – the point being to present heroic visions of people engaged in labour that was setting out to build the new and better world.
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